4D Insights

The article explores the distinctive characteristics and customer-focused strategies of 4D Systems, a provider of intelligent display solutions based in Australia. Through interviews with various stakeholders including clients, engineers, and distributors, it outlines ten core reasons why customers prefer 4D Systems over competitors. Key points include their ISO 9001:2015 certification, provision of tailor-made solutions, familial company culture, and rapid prototyping capabilities. The company's commitment to quality, future-proofing industries, and fostering lasting customer relationships are also highlighted, portraying 4D Systems as a reliable and innovative leader in the intelligent display solutions market.

4D Systems, a pioneer in providing embedded display solutions, rearticulates its organizational purpose, emphasizing the centrality of human-centric and intuitive technology. Reflecting on past practices focused merely on key performance indicators and strategic frameworks, the company underscores the necessity of a defined, driving purpose. Delving into the ethos that initially sparked its inception, the firm revisits and refines its Purpose, Vision, Mission, and Values (PVMV) statements. Central to these statements is the dedication to enhancing human creativity through engineered solutions and propelling the human-technology interaction forward amidst the ongoing Industry 4.0 revolution.

In a recent partnership, 4D Systems, a pioneer in intelligent graphics solutions, joined forces with hardware tech venture, Breadboard Mates, aiming to accelerate project development and experimentation through innovative tools. Breadboard Mates, founded in October 2020, significantly reduces the resources required for electronics development. Their products, such as TIMI-96 and Mates Studio, utilize 4D Lab's PIXXI graphics processors, streamlining the development process across standalone, host driven, or PC testing applications, addressing modern market demands adeptly.

In a recent business update, the CEO of 4D Systems reflects on the challenges faced due to the COVID-19 pandemic in 2021, particularly mentioning the adaptation to remote work amid Sydney's lockdown. Despite hurdles, the organization upheld its agility, notably achieving carbon-neutral global logistics with DHL. 2022 aims are high with plans to introduce a fully automated SMT line enhancing production efficiency. The CEO also hints at upcoming projects under smartSOLUTIONS in medical, building, and lifestyle segments, the launch of GEN5 graphics processor, and organizational initiatives underlining its green commitment and core values rebranding.